My Role
Sole strategist and primary client contact. I built the SEO program from scratch, restructured the Google Ads account, and managed all content and paid media strategy throughout. Every decision, from campaign architecture to editorial calendar, was mine to own.
The Situation
AHS is a Madison-area mold and asbestos remediation company that also offers online certification courses. When I took over in July 2025, their site was buried on page 4 of Google with 136 organic clicks per month and no content strategy. The Google Ads account was active but unoptimized, and a technical conflict between WP Rocket and Google Tag Manager had corrupted all conversion tracking without anyone knowing.
What I Did
- Identified and resolved a WP Rocket / GTM conflict that was silently misfiring conversion tracking: diagnosed the root cause, coordinated the fix with the developer, and restored data integrity from day one
- Built the SEO content strategy from scratch: keyword research, on-page optimization across service and course pages, and a content calendar targeting remediation and training queries
- Restructured Google Ads by service type; launched and managed Performance Max campaigns alongside search; drove 1,214 total conversions over 12 months
- Set up Mailchimp email automation and managed ongoing campaigns, achieving a 35.8% open rate, nearly 2× the ~20% industry average
- Produced monthly reporting and led all client strategy calls throughout the engagement
Organic Growth: 12-Month Trend
10.8%
Google Ads conversion rate · 1,214 total conversions over 12 months
35.8%
Email open rate, nearly 2× the ~20% industry average
130
AI citations tracked so far, mostly through Google AI Overviews, with most of that growth in the last few months
