My Role
Sole strategist and primary client contact. I built the SEO program from scratch, restructured the Google Ads account, and managed all content and paid media strategy throughout — every decision, from campaign architecture to editorial calendar, was mine to own.
The Situation
AHS provides online mold and asbestos certification courses nationally. When I took over in July 2025, the site was buried on page 4 of Google with 136 clicks per month and no content strategy. The Google Ads account was active but unoptimized — and a technical conflict between WP Rocket and Google Tag Manager had corrupted all conversion tracking without anyone knowing.
What I Did
- Identified and resolved a WP Rocket / GTM conflict that was silently misfiring conversion tracking — diagnosed the root cause, coordinated the fix with the developer, and restored data integrity from day one
- Built the SEO content strategy from scratch — keyword research, on-page optimization across all certification pages, and a content calendar targeting course-adjacent queries
- Restructured Google Ads by course type; launched and managed Performance Max campaigns alongside search; drove 1,214 total conversions over 12 months
- Set up Mailchimp email automation and managed ongoing campaigns — achieved a 35.8% open rate, nearly 2× the ~20% industry average
- Produced monthly reporting and led all client strategy calls throughout the engagement
Organic Growth — 12-Month Trend
GSC Organic Clicks
Jul 2025 → Jun 2026
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10.8%
Google Ads conversion rate · 1,214 total conversions over 12 months
35.8%
Email open rate — nearly 2× the ~20% industry average